Hi, I am a versatile Art Director in California.
Professional Summary
A highly creative and collaborative Art Director with 10 years experience leading nationwide campaigns and driving creative excellence in diverse industries. Spearheads teams, delivering impactful brand experiences and marketing campaigns with a strong emphasis on user-centric design. Proudly carries a proven track record of meticulous attention to detail and dedication to exceptional results by crafting engaging user experiences and strong campaign achievements.
Experience
Asurion
Art Director
11/2021 - 07/2023
- Amplified brand voice through highly engaging DTC digital campaigns and social media posts, achieving a 27% customer conversion rate in national campaigns.
- Drove substantial growth for Asurion branded products by producing visually stunning photographic and motion graphics. Collaborate cross-functionally to develop concepts showcasing promotions and service benefits, resulting in a significant 5% increase in sales volume and enhanced brand recognition.
- Strategically overhauled UbreakiFix/Asurion Tech Repair & Solution store collateral, revolutionizing the visual identity and customer experience. Implemented dynamic retail POP displays and compelling B2B marketing materials, leading to improved customer engagement and increased sales.
- Orchestrated a highly impactful DTC digital campaign that surpassed the brand average click-through rate (CTR) by 2x and outperformed the industry average. Utilized innovative targeting techniques, compelling visuals, and persuasive messaging to drive audience engagement and achieved significant revenue and ROI increase.
Frias Agency
Art Director
05/2019 - 11/2021
- Led dynamic consumer activations for major beverage brands including Constellation Brands (Modelo, Corona, Pacifico) at high-profile sports events, collaborating closely with vendors for seamless production and implementation.
- Developed a visually appealing and user-friendly online sweepstakes experience, seamlessly integrated with in-venue print collateral and partner venues. Implemented a trackable QR code system to enhance engagement and attract 295,000 entries, resulting in an exceptional 40% conversion rate.
- Directed a team of designers in creating compelling digital and print marketing collateral, maintaining brand alignment.
The Marketing. Arm
Art Director
05/2018 - 05/2019
- Headed visual strategies for Point of Sale marketing campaigns for key client brands like The UPS Store and Kona Brewing Co.
- Collaborated with creative directors and clients to execute engaging print and digital advertisements aligned with brand guidelines.
- Managed design and implementation of The UPS Store’s award-winning holiday campaign, featuring a Sweepstakes trophy-winning Rose Parade float. Generated 443 million impressions, boosting brand recognition and differentiation from UPS delivery service.
Double A Events
Creative Designer
05/2014 - 05/2018
- Spearheaded the creative vision of large-scale gaming brand activations at convention spaces nationwide, resulting millions of impression and engagement statistics for major studio clients including Warner Brothers, Twitch, Hulu, and Alienware.
- Monitored emerging trends and technologies for utilization in standout activation experiences.
- Oversaw on-site photography, videography, and the production of custom video sizzles, expanding the company’s creative offerings and enhancing marketing materials.
Education
California State University, Fullerton
(BFA) Bachelor’s of Fine Arts Entertainment Art - Animation Focus
Certifications
Google | Coursera
Google - UX Design Professional Certification