Hi, I am a versatile Art Director in California.
Professional Summary
A highly creative and collaborative Creative Lead with over 10 years of experience managing nationwide campaigns and driving excellence across diverse industries. Skilled at spearheading teams to deliver impactful brand experiences and marketing campaigns that resonate with target audiences. Holds a proven track record of meticulous attention to detail, dedication to exceptional results, and crafting engaging consumer touchpoints that drive measurable campaign outcomes.
Experience
Encephalon Inc.
Design Lead
06/2024 - 10/2024
- Introduced new workflows and streamlined communication, resulting in on-time project completion and stronger collaboration across teams.
- Mentored three designers through regular one-on-ones, goal-setting, and design critiques, fostering professional growth and elevating overall output quality.
- Established comprehensive brand guidelines for the parent organization and its subsidiaries, ensuring consistency across product lines, events, and digital platforms.
Independent Contractor
Art Director
07/2023 - Present
- Create custom collateral for leading beverage and CPG brands, including event branding, concert promotions, retail catalogs, and integrated marketing campaigns.
- Streamline creative workflows to deliver cost-effective solutions and meet aggressive timelines.
- Leverage advanced design software, including emerging AI-driven tools, to produce immersive brand assets that elevated campaigns and engage diverse audiences.
Asurion
Art Director
11/2021 - 07/2023
- Amplified brand voice through highly engaging DTC digital campaigns and social media content, achieving a 27% customer conversion rate in national campaigns.
- Led collaborative pitch sessions among multiple art directors; when selected, spearheaded concept-to-launch execution in partnership with designers, copywriters, and marketing teams.
- Overhauled store collateral for UbreakiFix/Asurion Tech Repair & Solution, implementing dynamic retail POP displays and B2B marketing materials that boosted customer engagement and sales.
- Orchestrated a record-breaking DTC campaign that doubled the brand’s average click-through rate (CTR) and outperformed industry benchmarks.
Frias Agency
Art Director
05/2019 - 11/2021
- Led dynamic consumer activations for major beverage brands including Constellation Brands (Modelo, Corona, Pacifico) at high-profile sports events, collaborating closely with vendors for seamless production and implementation.
- Developed a visually appealing and user-friendly online sweepstakes experience, seamlessly integrated with in-venue print collateral and partner venues. Implemented a trackable QR code system to enhance engagement and attract 295,000 entries, resulting in an exceptional 40% conversion rate.
- Directed a team of designers in creating compelling digital and print marketing collateral, maintaining brand alignment.
The Marketing. Arm
Art Director
05/2018 - 05/2019
- Headed visual strategies for Point of Sale marketing campaigns for key client brands like The UPS Store and Kona Brewing Co.
- Collaborated with creative directors and clients to execute engaging print and digital advertisements aligned with brand guidelines.
- Managed design and implementation of The UPS Store’s holiday campaign, featuring an award-winning Rose Parade float and generating over 443 million impressions.
Double A Events
Creative Designer
05/2014 - 05/2018
- Spearheaded the creative vision of large-scale gaming brand activations at convention spaces nationwide, resulting millions of impression and engagement statistics for major studio clients including Warner Brothers, Twitch, Hulu, and Alienware.
- Monitored emerging trends and technologies for utilization in standout activation experiences.
- Oversaw on-site photography, videography, and the production of custom video sizzles, expanding the company’s creative offerings and enhancing marketing materials.
Education
California State University, Fullerton
(BFA) Bachelor’s of Fine Arts Entertainment Art - Animation Focus
Certifications
Google | Coursera
Google - UX Design Professional Certification