Hi, I am a versatile Art Director in California.
Professional Summary
Highly strategic and collaborative Art Director with 10+ years of experience leading nationwide campaigns and experiential activations across CPG, Tech, and Wellness industries. Skilled at translating Brand Strategy into effective design that drives measurable results, from securing retail partnerships to doubling campaign CTR. Proven track record of cross-functional partnership and fluency between hands-on execution and creative direction.
Experience
Piping Rock Health Products
Art Director
07/2025 - 08/2026
- Guided Art Direction and Brand Identity for 7 major supplement brands at a Top 10 US supplement manufacturer (Food Business Review, 2024), including Vitafusion, NeoCell, Nature’s Truth, Natural Vitality, and L’il Critters.
- Partnered with Sales, Marketing, and Product Development to balance the distinct visual voice of each brand across B2B sales sheets, in-store displays, and trade show collateral to secure new retail partners and support Nature’s Truth’s ranking as the #1 vitamin brand in Independent Pharmacy for 5 consecutive years.
- Modernized email marketing layouts, building natively responsive templates in Klaviyo and introducing A/B testing and interactive CTA design to improve engagement.
- Managed TikTok Shop imagery across brands to ensure visual consistency, contributing to the brand portfolio’s #1 ranking in the Health category on TikTok Shop and a company-wide “Fastest Growing Seller - Q4 2025” award.
Independent Contractor
Art Director
07/2023 - 07/2025
- Developed strategic event branding and experiential activations for Constellation Brands that drove increased consumer engagement and national brand visibility at nationally sponsored concert series.
- Produced retail catalogs, product videos, and motion graphics for a leading CPG brand, strengthening digital presence and supporting B2B sales.
- Built streamlined creative workflows to deliver cost-effective solutions on aggressive client timelines.
- Adopted emerging AI-assisted design tools to produce immersive brand assets for diverse client campaigns.
Asurion
Art Director
11/2021 - 07/2023
- Drove D2C digital and social campaigns using data-driven creative strategy, increasing customer conversion rates by 27% nationally.
- Orchestrated a record-breaking social video campaign that doubled average click-through rate (CTR), outperforming industry benchmarks.
- Led collaborative sessions between art directors, designers, copywriters, and marketing teams from concept through launch.
- Overhauled retail collateral for uBreakiFix, including dynamic POP displays and packaging materials that boosted engagement and sales.
Frias Agency
Art Director
05/2019 - 11/2021
- Led consumer activations for major beverage brands including Constellation Brands (Modelo, Corona, Pacifico) at high-profile sports events, coordinating vendors for seamless execution.
- Launched an integrated digital sweepstakes campaign paired with in-venue print collateral, generating 295K entries and a 40% participant conversion rate.
- Directed a team of three design specialists, providing feedback and creative direction across large-scale national activations with coordinated print/digital campaigns.
The Marketing. Arm
Art Director
05/2018 - 05/2019
- Managed The UPS Store’s award-winning holiday campaign, including a Sweepstakes trophy-winning Rose Parade float that generated 443 million impressions across media platforms.
- Directed visual strategy and execution of Point-of-Sale (POS) campaigns for major clients including The UPS Store and Kona Brewing Co.
- Collaborated with creative directors and clients to produce print and digital advertisements, ensuring alignment with larger brand goals and partner agencies.
Double A Events
Creative Designer
05/2014 - 05/2018
- Spearheaded creative vision for large-scale gaming brand activations at national convention spaces for clients including Warner Brothers, Twitch, Hulu, and Alienware
- Tracked emerging trends and technologies to design standout activations that elevated brand presence and garnered millions of impressions.
- Oversaw on-site photography, videography, and custom video sizzle production, expanding creative service offerings.
Education
California State University, Fullerton
(BFA) Bachelor’s of Fine Arts Entertainment Art - Animation Focus
Certifications
Google | Coursera
Google - UX Design Professional Certification
Adobe | Coursera
Adobe - Marketing Specialist Professional Certification