Art Director | UX Design Specialist | D2C Campaign Pro
ABOUTME
Experienced art director with a strong focus on UX design, leading nationwide campaigns and driving creative excellence in diverse industries. With 10 years of expertise, I spearhead teams and deliver impactful brand experiences and marketing campaigns that prioritize user-centric design. I maintain a meticulous attention to detail and dedication to exceptional results by crafting engaging user experiences for strong campaign achievements.
My Clients:
Proud to have worked with some of the biggest names in entertainment and consumer products:
Resume:
Where I have been that leads me where I am going
Experience
Asurion | Art Director
November 2021 – Present
- Amplify brand voice through highly engaging D2C digital campaigns and social media posts, achieving a 27% customer conversion rate in national campaigns.
- Drive substantial growth for Asurion branded products by producing visually stunning photographic and motion graphics. Collaborate cross-functionally to develop concepts showcasing promotions and service benefits, resulting in a significant 5% increase in sales volume and enhanced brand recognition.
- Strategically overhauled UbreakiFix/Asurion Tech Repair & Solution store collateral, revolutionizing the visual identity and customer experience. Implemented dynamic retail POP displays and compelling B2B marketing materials, leading to improved customer engagement and increased sales.
- Orchestrated a highly impactful D2C digital campaign that surpassed the brand average click-through rate (CTR) by 2x and outperformed the industry average. Utilized innovative targeting techniques, compelling visuals, and persuasive messaging to drive audience engagement and achieved an impressive 1.48% return on ad spend (ROAS), resulting in a significant revenue and ROI increase.
Frias Agency | Art Director
May 2019 – November 2021
- Led dynamic consumer activations for major beverage brands including Constellation Brands (Modelo, Corona, Pacifico) at high-profile sports events, collaborating closely with vendors for seamless production and implementation.
- Developed a visually appealing and user-friendly online sweepstakes experience, seamlessly integrated with in-venue print collateral and partner venues. Implemented a trackable QR code system to enhance engagement and attract 295,000 entries, resulting in an exceptional 40% conversion rate.
- Directed a team of designers in creating compelling digital and print marketing collateral, maintaining brand alignment.
The Marketing Arm | Art Director
May 2018 – May 2019
- Headed visual strategies for Point of Sale marketing campaigns for key client brands like The UPS Store and Kona Brewing Co.
- Collaborated with creative directors and clients to execute engaging print and digital advertisements aligned with brand guidelines.
- Managed design and implementation of The UPS Store’s award-winning holiday campaign, featuring a Sweepstakes trophy-winning Rose Parade float. Generated 443 million impressions, boosting brand recognition and differentiation from UPS delivery service.
Double A Events | Creative Designer
May 2014 – May 2018
- Created event visual design, on-site photography, videography, and the production of custom video sizzles, expanding the company’s creative offerings and enhancing marketing materials.
- Enhanced the company’s web presence and social media outreach, adhering to brand guidelines and delivering engaging content.
- Managed all company graphic design and layout of Request for proposals for potential and existing clients.