Corona – Music Tours and Activations
As an art director for Corona, I had the privilege of collaborating on two national music tour sponsorships and various event activations. With a focus on creating captivating designs and compelling messaging, I worked closely with vendors and on-site staff to deliver unforgettable experiences for Corona’s audience. Join me as we explore the visual highlights and strategic approach behind these projects, showcasing the power of music, brand sponsorship, and experiential marketing to elevate Corona’s presence.
Maren Morris – Girl the World Tour
One notable project was the Maren Morris – Girl the World Tour, where our team took charge of the art direction and managed the full run of show across 26 tour locations. We meticulously crafted the tour’s visual identity, along with an enticing sweepstakes opportunity for guests to win a trip to Nashville for an intimate private concert with Maren Morris. Working alongside talented designers and vendors, we created an engaging photo activation and message wall, capturing the attention of guests and generating valuable brand exposure.
Metrics
Exposure
Across the 26 tour locations, the Corona brand enjoyed significant exposure, with an impressive attendance of over 685,000 people.
Photos & Entries
The photo activation and sweepstakes elicited enthusiastic participation, generating thousands of photos and entries for the chance to win a trip to Nashville for a private show with Maren Morris.
In-Venue Engagement
In-venue engagement soared, surpassing 479,000, reflecting the immersive experiences we curated to captivate Corona’s target audience.