Enhancing Brand Presence and Engagement for Kona Brewing Co.
During my time working with Kona Brewing Co., I provided art direction for all of their in-store point of sale advertising, including large floor displays. I collaborated closely with the brand team to develop the visual identity and creative direction for their campaigns and product launches.
Brand Milestones: Kona Brewing Co.’s 25th Anniversary Celebration
I would like to showcase my role in spearheading the creative look of Kona Brewing Co.’s 25th anniversary celebration. As part of the celebration, they hosted a “Fly away sweepstakes” campaign, offering participants a chance to win a free trip to Hawaii to visit their brand new brewery. The sweepstakes entries were gathered by encouraging people to post photos of themselves enjoying the beer and sharing their “Kona moment” on social media.
Key Highlights
Developed the design of on-pack takeovers for both the Longboard and Big Wave beers:
I took the lead in creating captivating on-pack designs that showcased the 25th-anniversary celebration on Kona Brewing Co.’s popular Longboard and Big Wave beer packaging.
Led the creation of the 25th anniversary seal:
I played a pivotal role in developing the iconic 25th-anniversary seal that continues to be used across the brand, symbolizing the milestone achievement and reinforcing the brand’s legacy.
Designed in-store floor displays that highlighted the sweepstakes:
I crafted visually appealing in-store floor displays that effectively drew attention to the “Fly away sweepstakes” campaign, creating a strong visual presence and driving customer engagement within retail spaces.