Elevating Brand Visibility and Winning Accolades
As an art director at The Marketing Arm, I had the privilege of working with The UPS Store on their in-store point of sale experience. My role involved collaborating with the client to create various print collateral and signage for their stores.
The UPS Store’s Tournament of Roses Parade Campaign
One of the notable projects I worked on with The UPS Store was their Holiday season campaign. For several years, The UPS Store has partnered with the Toys for Tots literacy program and actively participated in the prestigious Tournament of Roses Parade. In this case study, I would like to highlight our collaboration on their 2019 float entry, which involved the design and production of print collateral and on-site activations for the event.
Metrics
10,000 free books given out to children
As part of The UPS Store’s participation in the Tournament of Roses Parade, they distributed 10,000 free books to children, supporting the Toys for Tots literacy program and fostering a love for reading among young minds.
Winner of the “Sweepstakes Trophy”
The float designed for The UPS Store’s entry in the Tournament of Roses Parade received the prestigious “Sweepstakes Trophy,” recognizing its exceptional creativity, design, and overall impact.
443 million impressions
The Tournament of Roses Parade is an internationally recognized event, watched by millions of people worldwide. The UPS Store’s participation in the parade generated an impressive 443 million impressions, showcasing their brand to a vast audience and significantly increasing exposure.